Being creative in the workplace goes far beyond making the prettiest spreadsheet or the most colorful PowerPoint presentation. Because; Complex organizations Industry Advice Strategic thinking also encourages you to take a long view of your company's business model and operations. From the warm, welcoming interior color scheme to the alternative music and, often, neighborhood-inspired furniture or art, there’s more to the brand than what it’s selling behind the counter. Companies that reward creativity show they value it, inspiring individuals within the organization to pursue untested theories and concepts. Creativity in business is a way of thinking that inspires, challenges, and helps people to find innovative solutions and create opportunities out of problems. Why innovation matters and the steps you can take to make a meaningful impact on your current company. Creativity is the driving force behind innovation and the incorporation of looking at things from a different perspective and freedom of restrictions by rules and written or unwritten norms. This lesson explains creative and critical thinking and shows the importance of both in business. The Importance of Creative Thinking. Taking “no” off the table ensures all ideas are heard. Creative leaders must be able to think and observe idea or issue from different angles (McLean, 2007). Creativity is what fuels big ideas, challenges employees’ way of thinking, and opens the door to new business opportunities. Creative thinking is also important for other reasons: Thinking creatively provides immense freedom. Global conglomerate Tata gives out a “Dare to Try” award to employees with the “most novel, daring, and seriously attempted ideas that did not achieve the desired results,” while Google’s innovation lab, X, offers bonuses to each team member who worked on a project the company ultimately decided to kill as soon as evidence suggested it wouldn’t scale. Encouraging the employees to think outside of the box and giving them time and resources to explore new areas for innovative ideas is the key to cost-effective business solutions. It might be a new approach to a problem, a resolution to a conflict between employees, or a new result from a data set. Over the last few years, the design industry has undergone major changes and the importance of creativity is something that you should know about. (McKinsey). The first will lead customers to a grab-and-go food and wine and beer shop, featuring self-checkout lanes and the option to pick up any online orders. Full-Time, Part-Time, Online, or Executive: Which MBA Format Is the Right Fit for Me? And as industries continue to evolve, business goals and priorities will need to change. “Creativity” and “innovation” are often used interchangeably for that reason, but are two separate concepts. According to the National Council for Excellence in Critical Thinking, it is the intellectually disciplined means of aggressively conceptualizing, applying, analyzing, synthesizing and assessing information collected through experience, observation or reflection, as a guide to taking actions. The creative process brings together various people including managers, office personnel, line workers or supervisors, and many others. “Companies do need to take burnout into consideration,” Marion says, “and maybe take some time between projects or offer sabbaticals to recharge their employees.”. The “right” people in this context aren’t solely creatives. 360 Huntington Ave., Boston, Massachusetts 02115 | 617.373.2000 | TTY 617.373.3768 | Emergency Information© 2019  Northeastern University | MyNortheastern. Team bonding also helps the overall engagement among employees. One change is that shoppers will be able to “choose their own adventure” by picking from one of two store entrances. But it’s always been true both for business and for individual fulfillment. Explore Northeastern’s first international campus in Canada’s high-tech hub. The following three examples help answer why critical thinking is important in business: Improve communication strategies.Communicating with different types of people require… It’s why 58 percent of respondents said they set goals around creative outcomes, and why another 48 percent claim to fund new ideas spun out of creative brainstorming. Eighty-two percent of executives surveyed by Forrester agree that companies benefit from creativity. Offering flexible arrangements, such as the ability to work from home, is known to make employees healthier, happier, and more productive. Apple is a company synonymous with creativity. The Importance of Creativity in Business Organizations today operate in a highly competitive, global environment, making creativity crucial. That's why it is important an open exchange of ideas to be supported and encouraged by the company. Employees could test this approach by simply putting a paperclip in the middle of the table and thinking up as many use cases for it as possible. Organizations should instead focus on diversity, bringing in a variety of viewpoints, cultural backgrounds, and skill sets. It is needed to ensure … It is an activity of the mind seeking to find answer to some of life’s questions. There are endless reasons why creativity is important. The Future of Work: 4 Key Skills for Digital Innovation, Tips for Taking Online Classes: 8 Strategies for Success. A survey by IBM of more than 1,500 chief executive officers shows consensus: Creativity was ranked as the number one factor for future business success—above management discipline, integrity, and even vision. ... Creative thinking is required to regularly come up with new ideas to solve problems that may arise, and to address the challenges brought about by changing customer requirements, market structures, or competitive fields. Any business that experiments vigorously will experience failure—which, when it happens, should be mined to improve creative problem solving, team learning, and organizational performance. invention in business. Critical Thinking is a domain-general thinking skill. It’s that creativity that’s helped Apple top the Boston Consulting Group’s list of “The Most Innovative Companies” for 11 years in a row, and grow a brand that speaks to more than its technology, but to design and innovation. Creative problem solving gives that competitive edge that any business is striving to achieve. The people chosen to participate depends on the problem being solved. Business. Take facial recognition, for example: It’s a seamless user experience. Customers visit for more than the seasonal beverages; they go for the ambiance. Among those benefits include increased revenue and greater market share. It’s been the key to successful enterprise forever. The importance of creative thinking in marketing. Some of today’s most in-demand disciplines—ready for you to plug into anytime, anywhere with the Professional Advancement Network. Creative leadership is defined as ability to define clear and compulsory vision that others will follow. Creativity is one of the things that every leader and entrepreneur need. Examine your rules, get rid of the old-fashioned ones. Employing creative people to join your team allows for a more imaginative approach to business problems. Accounting or Finance: Which Master’s Degree Is Right for You? It helps your brain to “step away from the coal face”, to see the problem from a different perspective and pave the way for creative solutions to take shape. “Innovation isn’t just one thing,” Marion says. 18. The chain recently announced plans for how it’s reimagining its more than 1,800 stores. As long as employees are clear about expectations, complete their work on time, and coordinate appropriately with their team, it’s an easy strategy to test and enables everyone to work when they’re feeling most creative, as opposed to a set time during the day. Creative thinking is the ability to consider something in a new way. Thanks for reading and feel free to contact and to follow me! Creative thinking is pretty simple to define, but a bit harder to implement. We offer a variety of resources, including scholarships and assistantships. Okpara (2000). In fact, people rarely laud entrepreneurs for their creativity in problem-solving processes. The second entrance will bring customers to the store’s other beauty, fashion, home, and electronics displays. EdD vs. PhD in Education: What’s the Difference? Remember that creative thinking and problem-solving are ways to transcend the limitations of a problem and see past barriers. Eight in 10 surveyed CEOs said they expect their industry to become significantly more complex. Public Health Careers: What Can You Do With a Master’s Degree? However when it comes to decision making, it’s necessary to balance out the analytical mind to understand and consider all possible options. “Now we’re selling experiences, and those experiences need to be well-designed,” Marion says. “If you’re looking at an iPhone versus a Samsung, at the outset, they’re very similar. Not everyone is suited for the traditional nine-to-five schedule. However, it is the art of generating solution to problems by the force of imagination and reasoning. Creative thinking can ultimately set your business apart from all of the others, making consumers want to have your product and service over others. Creative thinking is the process of coming up with new ideas or new approaches. The ability to think clearly and rationally is important whatever we choose to do. The only thing companies can’t do is ignore creativity altogether, or hope the problem will solve itself. While creativity is the ability to produce new and unique ideas, innovation is the implementation of that creativity - that's the introduction of a new idea, solution, process, or product. Q. This requires patience and practice. Creativity will always be in high demand as it is not something robots can replace easily! You must now do your best to not just be creative but also keep whatever you are creating relevant to the users. Siyana Sokolova has professional background in International relations and diverse interests in social media, inbound & content marketing and international affairs. Employees need time to step back and hit the refresh button. Strength in business critical thinking skills is required for the strong decision-making and problem solving skills that move a company forward. Creative thinking is not just constructive but also destructive. ... Business innovation is a creative process that starts with an idea and runs through to development and … As you continue to develop your creative thinking skills, be alert to perceptions about creative thinking that could slow down progress. Praising creative work is important because, for most people to sustain their passion, they must feel that their work matters to the organisation. The role of creativity in entrepreneurship Creativity in business is a crucial first step that needs to be prioritized by senior leadership. The successful application of critical thinking often results in more efficient work processes. Passionate for visual storytelling and photography. Find out the steps you need to take to apply to your desired program. Why is it important? Just because someone is first to market with a feature doesn’t mean they’re more creative. Like a fingerprint, no two people think creatively in the same exact way. Executives need to be comfortable with failure, and give employees the freedom and flexibility to experiment with and explore new opportunities. Why? Creativity and innovation within a well-run companies have always been recognized as a sure path to success. “Not everyone is going to be creative, but most people can learn the tools and techniques for being innovative,” Marion says. In-Demand Biotechnology Careers Shaping Our Future, The Benefits of Online Learning: 7 Advantages of Online Degrees, How to Write a Statement of Purpose for Graduate School, Online Learning Tips, Strategies & Advice, How to Create a Requirements Management Plan, How to Become a Human Resources Manager: Key Tips for Success, 360 Huntington Ave., Boston, Massachusetts 02115. “It helps to look at things from a different vantage point.”. The word “creativity” is what people now want to talk about. /* Add your own Mailchimp form style overrides in your site stylesheet or in this style block. Because, “Companies who are creative are more successful,” Marion says. Just how important is creativity to business? By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service. With creativity can also come burnout. Design and the user experience mean a lot to overall creativity of a feature or service.”. It’s a way to think “outside of the box.” The impact new technologies have on the market is growing progressively hard to ignore.An oversaturated and digital market has struck fear into the hearts of business owners trying to sell and, marketers have become their hired guns. One method for spurring creative brainstorming is trying a technique used in improvisational theater: “Yes, and…” The approach encourages colleagues to build off their peers’ thoughts by first agreeing and then adding something to the discussion. Tom Kelley, partner at global design firm IDEO, established “The Ten Faces of Innovation,” describing how each type of person—such as “The Hurdler,” who tackles problem-solving head-on, or “The Caregiver,” who works to understand and form relationships with each individual customer—adds to the overall creativeness of a project. They can bring you fresh perspectives and ideas, so show them that you’re listening and open to their feedback. Yes, in many cases there is only a small part of the company with the … It doesn't matter if we're talking about developing a new strategy or an innovative way to stay ahead of the competition. Click To Tweet. Lauren Landry is the former associate director of content marketing for Northeastern University's Enrollment Management team. TIP: Be revolutionary, break the rules, even in your day-to-day activities. Emerge as an innovation leader within your organization. I think [people] will have better lives if they are more creative problem solvers. “Creativity is essential in business because it’s a differentiator,” says Tucker Marion, an associate professor in Northeastern University’s D’Amore-McKim School of Business and director of the Master of Science in Innovation program. In a dynamic and changing world, the challenges of man are also not static. In fact, companies that actively foster creative thinking outperform their rivals in revenue growth, market share and competitive leadership, according to … This skill involves finding new ways to do things, and as a factor in business, you hardly lose in the competition when you have new things. Creative thinking and creative thinkers are needed in those situations because it pushes out of that linear way of thinking. When applying critical thinking in business, a leader must use logic to identify, understand, analyze and solve problems. Creative problem solving gives that competitive edge that any business is striving to achieve. Employers in all industries want employees who can think creatively and bring new perspectives to … We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. The brand has become one other companies mirror their strategy after. The importance of creativity in business. Stimulating creativity and exploring completely new and unknown before territories lead as result to increasing the productivity of the organisation. There are several smaller steps leaders can take to make a big change on their organization. Learn more about Northeastern University graduate programs. Stay up to date on our latest posts and university events. Main objective of creative leadership is to establish creative friendly environment inside organization. Creativity improves the process of solving problems. One reason for that is: Creative leaders are more comfortable with ambiguity. The creative process follows a format which takes the group up to the moment when creative thinking is unleashed. And there is no innovation without creativity. Creative ideas and innovative approaches can come from almost anywhere- from your partners, customers, target groups, employees. Target is another example. Dženana Poljo, Astraia Consulting AB:…, Emilio Echalar, AB SKF: ”Jag vill guida mina…, "Vill du ocksÃ¥ det bör du söka till…. Creativity needs to be prioritized—and for good reason, reminds Marion. In organizations, creative thinking is a concept that raises blood pressure, conflicts, contradictions, and emotional debates, causing conflicts. has proven to spark individuals’ creativity, Northeastern University’s D’Amore-McKim School of Business, survey by IBM of more than 1,500 chief executive officers. July. #mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } Here are five ways you can foster creativity within your own team: Not every idea will be a success, but big breakthroughs won’t occur if the company plays it safe. Rather than try to replicate Apple, however, business leaders should focus on how they can foster creativity within their own organization. Your company could have persistent operational problems that prevent it from maximizing success, so you and your employees must think critically about the root causes of problems. Creative thinking is an important skill that all entrepreneurs should adopt. Today our expert guest is Geoff Thatcher, the founder and CCO at Creative Principles. Focusing on Problem Solving. Over the last decades, innovation and creativity have become critical skills for achieving success in developed economies. By design, the creative process encourages collaboration, and this is the most important benefit of offering a workplace where creative thinking can occur. Aside from a solid idea, one of the most important aspects of a business is increased productivity. One of the things that make thinking creative is by having the ability to perceive things and situations in a way that is not usual and obvious. It can be seen a critical life skill and something worth developing in kids. What if you were to channel the whole team’s creativity? But once you start digging, there’s more creativity in the iPhone. CREATIVE THINKING Creative thinking has various definitions. Business Practices : The Business World 910 Words | 4 Pages. In the design industry, being just creative is not enough. */. Creativity is different because creativity is a mechanism to being innovative. Instead, there are two main ways that creativity is absolutely needed in the workplace: creative thinking and creative problem solving. Creativity is often seen as the forte of those in both the writing and design domain. The Importance of Creative Thinking in Business & Life | with Geoff Thatcher. “Creativity lends itself to that and inspires good design.”. You can have great ideas, but not be innovative.”. Creativity is what fuels big ideas, challenges employees’ way of thinking, and opens the door to new business opportunities. Making Decisions In our daily and professional lives, we make hundreds, if … As they have new ideas, they seek out colleagues for their feedback. “There are a lot of competencies that go into realizing an innovation. We need to free ourselves from one pattern in order to achieve other. The happiest people are those who live creative lives. Success depends on people able to learn their jobs quickly and to perform successfully in situations requiring problem solving. Creativity inspires employees to work with each other. Creative thinking increases productivity. by Richard Shuster | Jul 6, 2020 | Podcast | 0 comments. Plus receive relevant career tips and grad school advice. It encourages us to look at other perspectives and even open up to the idea of new solutions. Several retailers, like Apple, are trying to rise to the challenge by creating “experiences.” Take Starbucks, for example. Creative thinking is important for brand establishment: When we start up a new brand we need a lot of creative thinking for the establishment purpose like the designing of the logo, setting up and designing tagline, motivating people under you and building up amazing PR techniques. Simply seeing the Apple logo has proven to spark individuals’ creativity; their actions mirroring how they perceive the brand. “Creativity lends itself to unique solutions to problems,” he says, “and to unique features on products, or unique business models and sources of revenue.”, 84% of executives say innovation is important to growth strategy, but only 6% are satisfied with their company's performance. There’s just one major disconnect: Despite the perceived benefits, 61 percent of executives don’t actually see their companies as creative. managers/leaders need to realize the importance of keeping themselves up to date. Be flexible with rules, but breaking them doesn’t necessarily mean you will achieve a creative idea, rather just a method to get there. Creativity goes hand in hand with innovation. It is also worth considering building an innovation team within your organization, whose role is to tap into creative energies to develop new products, services, or processes within an organization. Whenever possible, a leader should notice and publicly affirm creative thinking. Only 49 percent, however, are confident their organizations are equipped to deal with the transformation. Creativity and innovation are significantly imperative to being competitive in today’s business world. The activity might sound silly, but it could help inspire creativity. The need for creative problem solving has arisen as more and more management problems require creative insights in order to find suitable solutions. It’s a brand that’s encouraged others to “Think Different” and, in turn, actually made that happen. Organizations today operate in a highly competitive, global environment, making creativity crucial. Creative ideas should also be evaluated quickly rather than put through a painfully slow review process. At Northeastern, faculty and students collaborate in our more than 30 federally funded research centers, tackling some of the biggest challenges in health, security, and sustainability. Creative Thinking Fiction and Facts. “Every industry is being challenged by dynamics globally and changes in technology,” Marion says. Business professionals must be able to act with autonomy. 7 Business Careers You Can Pursue with a Global Studies Degree. The time away from devices and tech is an important part of the process of creative thinking. Creativity has given Apple its competitive edge, and inspired an unparalleled end-to-end user experience; Apple’s brick-and-mortar stores are as clean and modern as the products it sells. 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